What Is a Sales Playbook? And Why Your Outbound Team Needs One Now

In the fast-paced, quota-focused environment of outbound sales, strategy and consistency are paramount. Sales reps are incessantly juggling multiple leads, court decision-makers in multiple industries, and tailoring messaging for multiple buyer personas—all while attempting to meet aggressive quotas. In an environment so complex, even great teams falter without it. And that’s where a sales playbook comes in. A good sales playbook is not merely a…