Social Media’s Role in Football Players’ Popularity

Social Media’s Role in Football Players’ Popularity In today’s hyper-connected world, a footballer’s influence stretches far beyond the pitch. What happens off the field—on social media platforms like Instagram, Twitter, TikTok, and YouTube—can be just as important as what happens during 90 minutes of play. Social media has transformed athletes into global celebrities, influencers, and personal brands. It’s not only reshaping fan engagement but also…