Beauty brands adapting to Gen Z demands
The makeup base market is evolving with rising demand for multifunctional products that combine skincare benefits with cosmetic performance. Consumers now prefer lightweight, hydrating, and long-lasting formulas that enhance natural beauty. Clean ingredients, inclusive shades, and digital influence are shaping trends, making base products essential in modern beauty routines.
- https://market.us/report/makeup-base-market/
- United States